Asos is like paradise for fashionistas. It has absolutely everything that is fashionable right now. And what will be cool tomorrow too. In addition, they invest a lot of money and time in making our lives easier. The search engine is ten and offers to leave the salary. What else could they do to improve? Well, a visual search engine based on our favorite photosof course.
Those who have the app from Asos on mobile they will have noticed that their logo has changed. Now the "a" appears inside a circle and reminds slightly of the Instagram image. This is not random. Because Asos has incorporated the visual search, making it easier to find the clothes that we love in real life.
This tool had already been tested on other platforms such as Pinterest. But Asos wants your search mobile be the repeater, after all 80% of your traffic comes via mobile. "We know that The mobile connection is where our customers are and how they interact with us every day., so we are always looking for new ways to improve your experience, "said Andy Berks, the digital product director for Asos.
Its operation is very easy. You just have to take a photo or screenshot of a garment that makes your soul fall in love. After you upload it to Asos and they are in charge of finding similar options that they have available, so that you don't have to make any effort. make click in the camera icon that appears in the search engine and let the magic begin!
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